The Shift from Reactive to Proactive Sales Operations
In the modern sales landscape, success is no longer about responding quickly—it’s about anticipating what’s next. For decades, sales operations (Sales Ops) teams functioned reactively, addressing challenges as they arose: pipeline bottlenecks, inaccurate forecasts, or underperforming reps. However, as businesses grow more data-driven and competitive, reactive tactics are proving insufficient. The future belongs to proactive … Read more