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Five years ago, not many people were talking about AI, at least not in digital marketing, much less artificial engine optimization. Today, it’s the trend du jour, in some circles surpassing talk of SEO strategies. Because more people are relying on AI in their everyday lives (including in shopping), some eCommerce businesses are wondering what … Read more
Even though Google is still getting more than a billion searches per day (and the number of searches it’s getting is actually increasing) ChatGPT and other AI platforms are hot on its heels. Now, for some background. For quite some time, organic marketing channels like SEO have been considered the best in terms of ROI … Read more
You’ve heard it said that you shouldn’t use AI for SEO. You’ve also heard it said that AI is the magic touch to get SEO going. Both are potentially true. You just need to know what to do. For instance, you should never let AI fully generate content for you. It’s not going to do … Read more