SEO copywriting might sound technical, but it’s simpler than you think.
It’s writing that helps your content rank on search engines. Imagine creating content that doesn’t just sit on your site but actually brings visitors to it. That’s the goal of SEO copywriting.
When you get it right, SEO copywriting doesn’t just increase traffic. It draws in the right kind of traffic—the people actually interested in what you offer.
Let’s break it down so you can put it to work for your content strategy.
What Is SEO Copywriting?
SEO copywriting is the art of blending two things: search engine optimization (SEO) and engaging copywriting.
Think of it as writing for both people and search engines.
In practice, SEO copywriting involves:
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Using keywords: Words or phrases people are searching for on Google, Bing, etc.
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Creating valuable content for readers: This is content that answers a question or solves a problem.
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Optimizing for search engines: Structuring your content so search engines can easily “read” it and rank it higher.
Let’s say you run a blog on personal finance. If someone searches “budgeting tips,” an SEO copy post on your blog could come up first on Google. It’s like crafting your content to be a “best fit” for those exact keywords and phrases. The better your match, the higher the rank.
Pro Tip: Use tools like Semrush or Ahrefs to find keywords with high search volume but low competition. This gives you a head start in crafting content that has a better chance of ranking.
Now let’s take a look at some of the best examples of SEO Copywriting that are really worth studying.
Closely study each blog post: how they’re written, the tone, the formatting, the sentence structures, and everything.
The better you understand the writing patterns, the faster you’ll be able to pick up the best practices and techniques, which in turn, will help you create great SEO blog copies—that not only rank but also convert and bring in leads.
Top 7 SEO Copywriting Examples
1. HubSpot
The first example is from HubSpot on the topic Hubspot vs. Zoho CRM. This is an SEO landing page copy that ranks for the target keyword Hubspot vs. Zoho CRM. It has a clear conversion goal and is written strategically with SEO-optimized content to rank for the keyword.
2. WordStream
WordStream blog posts are another great example of SEO copywriting. Their blog posts consistently rank for marketing and online advertising-related keywords.
As you can see in the above image, the post on: What are Google Ads and How Do They Work is written in a very simple way with a conversational tone. But at the same time, it also includes natural CTAs to WordStream tools.
3. Ahrefs
If you’re into SEO or Blogging, then you probably already know about Ahrefs. The given example is a blog post about How To Do Keyword Research.
Ahrefs is a popular keyword research tool. So they have targeted this keyword so that they can reach their ideal customers. It’s a great example of how content marketing works and how SEO copywriting plays a crucial role.
If you want to learn how to write professional yet simple and insightful content, their blog posts are really worth studying!
4. Backlinko
Backlinko is a popular digital marketing blog. This example blog post about What Is Technical SEO is a great example of SEO Copy. If you want to write highly engaging SEO blog posts then a great place to get started and learn all the SEO Copywriting techniques is Backlinko blog posts.
5. Copyblogger
Like Backlinko, Copyblogger is another popular blog in the digital marketing space. Each of their blog posts is written with SEO and copywriting best practices in mind. The example blog post is about How To Create Engaging Content.
You can study their blog posts to learn how to write great headlines or engaging intros. You can also pick up lots of writing and formatting techniques like how to bold, and italicize certain words, how to maintain flow from one sentence to the next, where to add links or CTA (call to actions), and a lot more.
6. Freshworks
Now, here’s an SEO Copywriting example blog post from Freshworks post that ranks for the keyword Best Sales Software For Small Businesses. You can study how the post has been structured logically with all the insights, especially how relevant CTAs are added so that they can also get conversions for their brand.
7. Shopify
Shopify is a popular e-commerce brand that helps businesses sell their products online. The example blog post is about How To Start A T-Shirt Business.
As you can see they educate their ideal customers by targeting specific keywords they could be searching for and also how they add relevant CTAs throughout the post. It’s another great example of SEO Copywriting—a post that’s written with SEO and copywriting techniques—to rank as well as get conversions.
Why Is SEO Copywriting Important For Your Business?
According to studies, 68% of online user experiences start off with a search engine. That means your customers are out there, actively searching, right now. They’re looking for answers, advice, and solutions.
But if your content isn’t optimized, they may never find you.
SEO copywriting helps:
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Increase visibility: Ranking on the first page means more people see your content.
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Attract targeted traffic: These visitors aren’t random. They’re looking for exactly what you offer.
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Build authority: High-ranking, quality content builds trust. People are more likely to trust sites that appear at the top.
For example, let’s say run Google Ads and you want to reach customers who are struggling with their Google ads setup and conversions so that you can help them with your service. You write a guide helping people understand how to improve their Google ads conversions rate.
With SEO copywriting, you target keywords like “why are my google ads not converting?” So, when someone searches this, they find your content, read it, and may even contact you for a consultation. That’s SEO copywriting in action—helping people find you when they need you most.
Here’s an example blog post from Grow My Ads that’s doing exactly that!
Pro Tip: Always write your content for one primary keyword and sprinkle in 2-3 related keywords naturally. This avoids keyword stuffing but keeps your content SEO optimized.
SEO Copywriting vs. Regular Copywriting
So, what makes SEO copywriting different from regular copywriting?
Regular Copywriting focuses on persuasion. Its goal is to connect, engage, and convert readers. It’s about writing compelling headlines, creating urgency, and leading readers to act. Think of ad copy or a social media post that makes you want to click.
SEO Copywriting, on the other hand, is a mix of persuasion and search optimization. It includes everything you’d find in regular copywriting but adds keywords, metadata, and structure to make it search-friendly.